niche player

基本解释

We obviously would like to increase our presence beyond a niche player in the U. S. , " De Waal said."
德·瓦尔说道，“显然，我们想要增加我们的份量，而不仅仅是在美国的一个利基选手。”
Finally, Mr Ghosn says, you can no longer survive as a “niche player” specialising in small cars or luxury vehicles.
最后，戈洛斯说，专营小型汽车或豪华车的“利基生产商”已经无法生存。
Wharton marketing professor Stephen Hoch notes that Amazon itself began in 1994 as a niche player selling books only.
沃顿商学院教授Stephen Hoch注意到：在一九九四年，亚马逊自身就是从一个卖书的小众产品经销商发展起来的。

Secure Computing is a niche player in network security that offers firewall software and intrusion prevention software.
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It is neither a mass-producer nor a true niche player, since it roughly doubled its output on acquiring Rover.
ECONOMIST: The maverick of Munich
He cites the airline's advantage as a niche player, as one of the only carriers to serve the Alaskan market.
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