selling proposition

基本解释

Whatever your unique selling proposition is, it’s gotta make simple logical sense.
无论你的销售计划是怎样地独特，它应该符合简单的逻辑。
Your unique selling proposition should be communicated in terms of how it will benefit your visitors.
您独特的销售主张，应在如何传达将有利于您的访客条款。
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。

North and South's unique selling proposition is that they, extraordinarily for a modern pop band, play instruments.
ECONOMIST: The last big thing
Cadillac, for one, might take issue with that--it has a 400hp, 5.7-liter V8 without any dome--but it's a selling proposition.
FORBES: Magazine Article
Selling proposition: Our gold is vaulted in Switzerland, not the sketchy places (New York, London and Toronto) used by the competition.
FORBES: Personal Finance